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For example, Apple claims in the article introducing the new model that the most noticeable difference is in the camera quality. They argue that the recently launched "technologies enable impressive new photo capabilities never before possible on iPhone, like macro photography on the new Ultra Wide camera and up to 2.2x improved low-light performance on the new Wide camera."
The next iPhone is expected to last two and a half hours longer than its predecessor. Furthermore, the developers have made the performance even faster, and the exterior is "protected by the Ceramic Shield front cover, exclusive to iPhone and tougher than any smartphone glass." This is a guarantee given by developers.
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